This Is The Real "Big Secret"

avatar
written byHenry Biegacz
posted on

Did  you ever see these headlines in an ad?

 

"Big Secret Revealed"

 

"Learn How The Gurus Do It"

 

"Get This Golden Nugget'

 

They all promise to let you in on the big secrets that will create instant millions...

 

Let me tell you a story...

 

A marketing professor asked his students,

 

If you were going to open a hot dog stand...

 

And could have only one advantage over your competitors...

 

What would you want it to be? They answered...

 

Location...

 

Quality...

 

Best price...

 

Best taste...

 

The professor smiled and said "Nope"

 

The best advantage is a starving crowd!

 

You could have the worst hot dogs, the highest prices and the worst location...

 

But, if you're customers are starving, you'll sell out every time.

 

So, the big question for us marketers is...

 

How do we find our starving crowd?

 

The answer is to know your audience...

 

Really know them...

 

Intimately...

 

What are their biggest challenges?

 

What problems do they have to overcome to succeed?

 

What keeps them awake at night?

 

If there's a ton of demand for a solution,

 

You've just found your starving crowd.

 

That's where you should focus your efforts because that's where the gold lies.

 

It really is that simple...

 

You've only got to implement.

 

Hope this gets you thinking about the solutions you can offer.

 

If you'd like to learn more about the solutions top notch training can provide for you...

 

Just Click Here to find out.