You can choose to do it later than sooner, but eventually, you’ll have to take the plunge.
But, there are so many choices.
So, which one should you get?
Click Funnels is a powerful page (and funnel) builder. It’s probably the most powerful page builder available on the market today.
Whatever you want to accomplish online; whether to do a webinar, or sell physical or digital products, or build an affiliate platform, Click Funnels is the builder to do it.
It can do everything from collecting emails to creating an entire online sales enterprise.
Click Funnels gives you the ability to have everything you need to run your business all consolidated on one neat platform.
Having the right landing pages, sales pages and funnels can be the difference between success and failure in your business.
Click Funnels is the brainchild of Russell Brunson, a very successful internet marketer who has generated millions in sales over his career.
Among the essential things this software does is it provides marketers with a shopping cart, email templates, sales funnel templates and numerous types of individual pages.
It even has its own autoresponder, as well.
It was all designed with one purpose in mind: To help marketers increase their return on investment and profits.
It was created to help all entrepreneurs from the brand new start up all the way to the most advanced, experienced marketer.
Click Funnels comes equipped with all the page templates you could possibly ever need.
Or, if you prefer, you can design your own page completely from scratch.
Page design is done with an easy-to-use drag and drop editor, which makes it simple for even the newest marketer to effectively design eye catching pages.
It also provides you with all the built in analytics you’ll ever need to gauge the effectiveness of your campaigns.
You can get all the details about your pages and your visitors right at your fingertips.
Click Funnels can replace any online shopping cart service you’re currently using.
You can track your customers’ activity and send them upsells, special deals and, even, follow up emails.
Another unique benefit of Click Funnels is the ability to create membership sites with ease.
You can also add your own courses to your membership sites and collect payments there as well.
All contained on one software platform.
The editor is the brain center of the Click Funnels system. It’s the editor which you use to create and edit all the pages inside Click Funnels.
This is the most significant part of the system that enables everything else that it does.
Here are the simple steps necessary to create and edit pages inside Click Funnels:
Step 1: Pick your favorite page template or deign your own.
Step 2: Replace each of the elements with your own branding.
Step 3: Drag and drop over 50 different ales elements instantly onto your page.
Step 4: Use any advanced tools to customize your page even more to achieve perfect customization.
Step 5: Build more than just simple pages. Build membership sites, order forms, one click upsells, affiliate centers and many more.
Step 6: Know that all your pages are all completely mobile responsive.
Step 7: Publish your pages and go live
You can now create your own affiliate system inside Click Funnels with Backpack.
Here are the simple steps to take to set up your fully functioning affiliate platform:
Step 1: Instantly add an affiliate program in any funnel you desire.
Step 2: Set up commission plans –decide what percentage you want to pay out to your referral partners.
Step 3: Create special affiliate types for joint venture partners. Set up various commission plans for different partners.
Step 4: Create an affiliate center with all the tools your affiliates will need to promote your offers.
Step 5: Run affiliate contests and provide bonuses to your top producers.
Step 6: See all your affiliate statistics in one dashboard.
Use Actionetics to easily create follow up funnels to increase the profitability of every campaign you run.
It can all be done right inside Click Funnels.
Here are the simple steps to use Actioneteics:
Step 1: Create a “smart” list. Set up your list criteria and the system will identify all those on your lists who meet your specific criteria and follow up with them.
Step 2: Build your “follow up” funnels. After the lists are created, build your follow up funnels. These funnels can send emails, text messages and much more to your list segments.
Step 3: Create your email messages inside Actionetics’ email editor.
Step 4: Use the built-in analytics to find out how much each customer is worth to you. Get real time information to manage your business more effectively.
Step 5: Send broadcasts to your subscribers. Send specific messages to any segments of your lists.
Step 6: Check your stats and make your adjustments.
The creator of Click Funnels is Russell Brunson. Russell is an internet marketer of long standing; he actually started his internet marketing career while still in college.
He has personally sold many millions on the internet in various niches and enjoyed great success.
Click Funnels is the culmination of all the methods and funnels Russell has utilized throughout his career.
These are the best of the best that have all contributed to his success.
It has been said: “If you want to be successful, find someone who is already successful and do what they do”.
Russell and his team of top notch designers have made it push button easy to duplicate the exact methods that made him a millionaire.
Best of all, Russell and his associates are so confident that you will find Click Funnels to be the best page builder available, they’ll even let you use it for free for two weeks.
The risk is all on them!
There’s been a lot written about affiliate marketing. It’s the most popular choice for beginning marketers and it makes sense that many would begin their journey there.
However, you need to understand what it is, how you can make money doing it, what’s the best method to achieve success, what are the best business models, etc, etc.
It’s easy to become overwhelmed with all the information currently available.
It seems like trying to get a sip of water from a fire hose!
But, in truth, it doesn’t have to be that complicated.
Affiliate marketing involves selling someone else’s product and receiving a commission in return for your efforts.
Nice and clean!
It works, too, because there are affiliate marketers who have earned millions (and continue to do so) during their careers.
But, unfortunately, there have been many more failures than successes.
Because, like almost everything else, there’s a right way and a wrong way to do affiliate marketing.
The problem with many wannabe marketers is that they over think and over complicate the process.
It doesn’t have to be as difficult as some would have you believe.
In this document I’m going to provide you with a simple formula for how to go about building an affiliate marketing business that can afford you a nice, comfortable income.
Of course, nothing is guaranteed because your ultimate success depends solely on you and the effort you expend in building your business.
I will also be recommending some tools and resources at the end of this document. These are things that you will need to effectively run your business.
Every business requires some investment and affiliate marketing is no exception.
So let’s get started…
The first thing you will need is an audience. You can’t sell something if you have no audience, duh…
The best way to create an audience is to offer free admission. Offering something of value for free is your best way to attract your prospects.
Your free item should be something with a high perceived value which is easily consumable by your visitors. Nobody will be interested in reading a two hundred page treatise.
Your freebie can be an ebook, a pdf document or a video, as long as your visitor will see it as something of high value.
You will offer your free item in exchange for the prospect’s email address.
These email addresses will be accumulated by you in your email service provider (autoresponder). This list will be your “customer” list and will become your business’ most valuable asset.
You will be able to create and send email messages, through your service provider, to all the prospects on your email list.
You can load your messages in advance and your provider will send them out for you at a pre-determined time set by you.
An autoresponder is a must for all affiliate marketers. Without the ability to communicate with your customers, you have no business.
It’s important that you communicate with your audience in order to build authority and trust. When you do communicate, always provide only valuable, high quality content.
People will listen to you if they like you, but they’ll only buy from you if they trust you.
There have been numerous theories posed about what to email and how often to email..
You want to develop a balance between emailing too often and becoming overbearing and not mailing enough and becoming forgotten.
You must also strike a balance between offering valuable information and promoting products for sale.
Almost every marketer has their own theory on what works the best. I believe it’s safest to start emailing at a ratio of 75% valuable content and 25% promotion.
In other words, for every four emails you send, three should provide tips and strategies, and one should promote a product for sale.
There will, of course, be exceptions for special occasions. Every marketer will be able to eventually determine what will work best for their particular audience.
When promoting an affiliate product for sale, always offer a bonus if they purchase through your affiliate link.
At any given time, there can be numerous affiliates offering the same product. You must give your prospects a reason to buy from you.
The best way to stand out and get the sale is by offering a bonus as an incentive.
Your bonus can be a product you’ve created, a course where you own the giveaway rights or it can even be a webinar or class where you will give some useful instructions how to best use the product you’re promoting.
You do not want to skimp on your bonus because it can make the sale for you. Make your bonus as compelling as possible.
You can also offer several items as a bonus, instead of only one.
The best way to promote your bonus is to build a separate web page highlighting the value of the bonus, along with good quality images.
Once your prospect makes the purchase through your affiliate link, you can provide them with a download link where they can access their bonus.
Another resource you will need for your affiliate business is a page builder. The page builder I recommend is Click Funnels.
Click Funnels is the most powerful page builder available on the market today. You can use it to build all variety of pages.
It will build optin pages, sales pages, download pages and thank you pages. You can use it to even build an entire sales funnel for you.
Affiliate marketing is a business and the purpose of being in business is to make sales.
You must always be promoting .
Find products that can benefit your audience and promote their benefits strongly to them.
Let your audience know why you believe strongly in the product and why it will benefit them.
Always promote the product’s benefits to your prospects. Their sole interest is in what you or your product recommendations can do for them. Ignore product features and talk about the benefits.
Let them know very clearly how the product can help them reach their goals.
If you’re promoting a new product launch, which will be available only for a limited time, mail twice on the day the product first becomes available, and then mail once a day during the launch period and, finally, mail two to three times on the day the cart closes.
This is typically the day when the most sales are made.
One of the best ways to gain authority is to align yourself with someone who already has it.
Find an expert, in the field you’re promoting, to interview. The interview doesn’t have to be long or complicated. Prepare ten questions and let your expert respond to them.
This will build instant credibility for you and help with your promotion.
Finding experts to interview isn’t that difficult either. They’ll be eager to work with you because you’re offering them free exposure to your audience.
This is a form of free advertising that will benefit them. Allow them to share their own links as well.
Throughout your communications and marketing, make product recommendations for other “accompanying” products that your prospects will need.
These are all products that every affiliate marketer must have to run a successful business. If a purchase is made through one of my links, I will earn a small commission.
Always add these ancillary product recommendations because your audience will have to buy them to run their businesses.
At the end of this document I will be making additional product recommendations for products you will eventually need.
Plant your flag! In whatever niche you enter, commit to be the best. Become the number one authority in that niche.
You can be a blogger, a webinar creator or a YouTube expert, but whatever you decide, determine to become the best.
See who the current leaders are and learn all you can about them. See what they do, how do they market, sign up for their email lists and study their methods.
Learn from the best first and then create your own style from a combination of the best strategies you’ve learned.
Stand for something. Brand yourself and play for the long game. Plan to be in that niche for a long, long time.
Always strive to be the top dog. Winners end up in first place. Second place for winners isn’t good enough.
Remember, the crowds always gravitate to the winners.
If you decide to promote a new product launch, focus only on the top prize. Plan your campaigns carefully to end up in the number one spot on that leaderboard.
You will immediately become a recognized authority, not only by your customers, but by your marketing peers as well.
You will be sought out to participate in others’ launches and even offered special incentives that are only available to the top dogs in the industry.
When you decide to launch your own product, all those you’ve promoted for in the past will now be eager to promote for you.
Both email providers are excellent for affiliate marketers. They understand the business and the affiliates’ needs. These are indispensable tools for affiliate marketers.
Click here for GetResponse
Click Funnels is the most powerful page builder available today. It will provide you with the ability to create any page you will ever need in your business.
Click here for Click Funnels
You will need a tool to measure the effectiveness of your campaigns. You can’t fine tune your marketing unless you know what’s already working for you. With Clickmagick you will be able to track the effectiveness of your ads on numerous levels.
Click here for Clickmagick
Long Tail Keyword Pro
When looking for the most effective keywords for your marketing, you can use Long Tail Pro’s step-by-step system to discover thousands of profitable keywords and calculate keyword competitiveness for any niche you want to enter.
Click here for Long Tail Pro
Namecheap is a domain registrar where you can purchase your domain names. Their rates are the least expensive and the service is great. In addition, you will get free privacy for the first year.
Click here for Namecheap
You need a web host to host all your websites. BlueHost is among the best hosting companies and they have hosting plans that start as low as $3.95 per month. In addition, they have plenty of tutorials on their site to help guide you along.
Click here for BlueHost
This is a wonderful training program for affiliate marketers at all levels. It has an affiliate marketing “quick start” guide, downloadable roadmaps and 120 video lessons included. It also offers advanced affiliate training and tools.
Click here for Affilorama
Web hosting is a service which provides space for your websites on the internet so that people can see them.
When you think of your website as your house, the hosting is like the land upon which your house sits.
You rent this space from your hosting provider whose job it is to provide websites with easy and always accessible entry to your sites.
Your website is made up of files containing text, images, content and videos. These files are stored by your hosting company on their large capacity computers called web servers.
When a visitor wants to see your website, your host will “serve” it to them.
In addition to web hosting, your site will also need a domain name. When using the analogy of comparing your website to your home, think of your domain name as the “address” of your site.
To access your site, your visitors will need to type your domain name into their browser to let your hosting company know to provide the access.
You can think of your website’s data files as analogous to your home’s furniture. Just like your furniture is housed in your home, your website data files are housed with your web host.
Domain names are purchased from a domain registrar. Pick the name you want for your domain, make sure it’s available and register it with a registrar.
The annual fee for domain names usually runs between $8-$12. If you register for several years at a time, instead of only one year, you can realize an additional savings.
The domain registrar we recommend and use is Name Cheap. Their fees are among the lowest in the industry and their service is outstanding.
There are numerous web hosting service providers. They each offer different levels of service and pricing plans.
Our recommended hosting provider is Blue Host. Their pricing is also among the industry’s lowest, coupled with outstanding service and plans to meet every budget.
They even have plans that are priced as low as $3.95 per month.
Web hosting companies offer other services besides simply hosting your websites. They usually handle all related maintenance work such as backup, configuration and disaster recovery.
Their work is extremely important to a marketer’s success because when your website is down, you’re essentially out of business.
There are several types of web hosting services:
Shared hosting is the most commonly used type of hosting. It’s the plan used almost exclusively by all new and aspiring internet marketers. As its name implies, it’s a common web server that is shared between many users.
It has both advantages and disadvantages:
This is just like it sounds; the server is dedicated to you, and you alone. All its services and resources are for your exclusive use.
Once again, using the house analogy, a dedicated server is comparable to living in your own home, while a shared server is comparable to living in an apartment building with neighbors.
Dedicated servers come with their own set of advantages and disadvantages as well:
Cloud hosting is located partway between shared hosting and dedicated hosting.
Cloud hosting is where several servers are inter-connected to each other and function together.
The needs of the site holders are met by this entire group of servers, as opposed to only one server as in shared hosting.
You only pay for what you use. As your business grows, you will feel confident about your ability to handle increased traffic and your ability to pay for the additional hosting usage.
With cloud hosting you can enjoy the benefits of a dedicated host without the heavy expense.
Cloud hosting also has advantages and disadvantages to consider when making your choice.
If you don’t have a sales funnel in place, you’re wasting money, time and effort.
And, in all likelihood, your business won’t succeed.
Simply put, if you don’t have a sales funnel, you’re putting your entire business at risk.
So, what exactly is a sales funnel? And, why do you need one?
It’s how you automate the selling process so you don’t have to be available to personally deal with every prospect-24/7, 365 days a year.
It’s the process your prospects go through that leads them from being a potential customer to becoming an actual customer.
It takes them by the hand and guides them smoothly through the transaction all the way to its successful conclusion.
Right to the point where they buy the first time and become a repeat buyer.
Just think about an ordinary household funnel which is used to avoid spillage and waste.
A sales funnel maximizes your resources and sends your prospects in the direction you want them to go.
You pass them through the basic stages of your funnel as you educate them on the benefits of doing business with you.
There are mainly four stages to a sales funnel. They can be customized to fit your exact market and prospect.
The four stages are:
The prospects have a problem that needs a solution.
The best markets are those where the problems are more urgent and require the fastest resolution.
These prospects are most likely to buy quickly.
At this stage the prospect becomes aware of your existence and visits your site in search of his answer.
At this point he wants help with his problem, but hasn’t yet made any decision to buy from you.
The prospect continues his search looking for a solution to his problem.
You attract him with useful content; showing that you understand his problem and feel his pain.
Perhaps you even suffered from the same problem and can show additional empathy to help build your relationship and trust.
He has expressed an interest in your solution; all with your funnel’s guidance.
He’s now making the decision that he wants to take advantage of your solution.
At this point, he’ll see your sales page which will show him different packages and options so he can make his best purchase decision.
This is the final step and the goal of your entire sales funnel process. This is where he makes the decision to buy and becomes your customer.
The goal of your entire business is to get your prospect to this point.
The point where he transitions from prospect to customer.
As you can see, the sales funnel plays a vital and irreplaceable role in the whole process.
It’s fair to say that without a proper sales funnel in place, you really don’t have a business.
But, the foregoing may still not be the biggest reason you must have an effective sales funnel.
I believe the most important reason for an effective sales funnel is because it does all the selling instead of you.
Can you imagine what it would be like if you had to personally deal with each prospect individually?
Nothing could be less effective .
With a sales funnel, you will only build it once and it can continue working efficiently for you far into the future.
All the while making sales on your behalf.
Here’s a little secret that the gurus won’t share with you. A sales funnel, instead of just a sales page alone, can easily double, or even triple, your profits with the exact same effort.
A test was recently done where the exact same product was sold without a sales funnel, only a sales page, compared with sales with a complete sales funnel in place.
The result of that test should not come as a surprise.
The campaign without the funnel yielded $11.700, whereas the campaign with the sales funnel earned over $45,000!
This is from one campaign for one product.
One campaign had a total of seven different pages which took the prospect from stage to stage until the final purchase decision.
Your sales funnel can also contain an opt in page which is connected to your autoresponder.
So, not only will your funnel make sales for you, it will build an email list, too.
This will allow you to make sales to your customers as far into the future as you wish.
As you can, imagine, building a sales funnel is a huge undertaking.
Frankly, not everyone is capable of building an effective funnel with all its various pages.
It’s a massive amount of work.
However, there’s a brand new automated software, Instant Funnel Lab Pro, that will build funnels for you.
You just need to provide some very basic information and the software will take care of the rest.
And, instead of spending weeks, or even months, perfecting your funnel, the software can build you multiple funnels in no time.
To learn more and see this Instant Funnel Lab Pro in action, CLICK HERE.
Remember, without an effective and efficient sales funnel, you really don’t have a business.
Stop leaving money on the table and bring your business to its full potential.
Did you know that only a very small percentage
of internet marketers achieve any level of
The level of success that will provide them a
full-time income from their internet business?
Surveys have actually shown that maybe 5% of marketers
make more than $100 per month from their efforts.
There are any number of reasons given for this-
shiny object syndrome,
taking no action, etc., etc.
But there are really four main areas where people
Once you’ve mastered these, you can be
on your way to creating a successful and
So, what re these four elusive areas?
That’s it…there’s really no more than that.
Let’s talk right now about the first two.
Nothing happens unless a sale is made.
In order to make a sale, you must have a
But, you can’t just have a random customer.
You must have a customer who’s interested in
the product you’re offering.
In addition, you’re going to need to be able to
create a steady stream of these targeted customers.
There are many ways to drive traffic.
But, you need to know which is the most effective
for your offer and which will only cost you
money and time, but, won’t put any
money in your pocket.
Is it better to do free traffic or paid traffic?
Do you know which will work better?
Do you know how to do proper tracking, so
you’ll know how effective your campaigns are?
What’s the most effective way to do paid traffic
when you have a very limited budget?
If you’ve been in online marketing
for even a short time, you’ve probably heard…
“The money’s in the list”.
And, you know what? It’s true!
Your email list will be your business’ most
You pay for it once as you build it and it
can pay you back for many years into the future.
The internet marketing rule is that you earn $1 per
month for each subscriber on your list.
When you do the math, you can see how fast the
numbers add up.
But, just knowing the importance of a subscriber list
is not enough to get the job done.
You need to know what it takes to get people to
join your list.
Most folks are on numerous lists and get lots
of email every day.
Why should they also join up to your list?
What makes you so different?
How do you appeal to strangers so they’ll willingly
sign up and open your emails?
It’s not nearly enough to just get an opt in. How can
you increase your open rates and click through rates?
How can you get folks to eagerly wait to hear from you
and read what you sent them?
What are the best ways to use social media to
grow your email list?
These are a lot of things to think about for both
traffic and lit building.
They are two of the four areas where so many
marketers get STUCK and lose their way.
In the meantime, if you’d like to see a way for you
to get your online business UNSTUCK quickly and
get right on the road to success:
If you get STUCK in your business, it’s crucial that you get
UNSTUCK as fast as possible.
Unfortunately, many marketers remain stuck at this
point and simply fade away.
Don’t let this happen to you…
It’s a tough way to have your dreams destroyed.
This involves repeatedly turning your
prospects into action takers on command.
You can drive traffic to your offers and you can
successfully obtain subscribers to your email list.
If they don’t convert into buyers, what have you really got?
You’ll have a nice list of prospects, but no income.
When you think about it…what’s your list actually worth?
Not a whole lot.
You have to learn how to turn prospects into action
takers on landing pages, sales pages, websites and
Did you know that there are a number of hypnotic
factors that practically FORCE people to buy?
Are you familiar with the affiliate conversion tactics
that can help you bank additional hundreds every day?
How about the back end methods to convert low
ticket buyers into high ticket purchasers that will
exponentially multiply your income…with very little
So many would-be entrepreneurs overlook these
tactics…and pay dearly for it.
You don’t want to be one of them.
is the duplication and automation of
systems for growing your business.
Once you’ve figured out what works in your business, you
want to do it as much and as often as you can.
Scaling is where fortunes are made.
The beauty of scaling is that once you know what works,
it becomes progressively easier to duplicate.
This allows you to quickly stack up those big bucks.
Do you know there are tools and apps available right
now that can help you scale your business quickly
and efficiently–with a minimum of work on your part?
How about tools that can automate your income, even
if you’re on a shoestring budget?
Are you familiar with the keys to managing big projects
and multiple projects at the same time?
How about winning product launch contests?
Or, how about creating systems that allow you to earn
commissions continuously on an evergreen basis?
Between these four areas, there’s a lot to learn.
With so much knowledge required, it’s easy to see why
so many marketers get STUCK.
Don’t let it happen to you.
If you’d like to really dig in and learn how to do this stuff
the right way the first time, you can CLICK RIGHT HERE
and check out the free video.
It will make sure that you stay on the path to your success.
It will keep you from getting STUCK.
Do you know what is the fastest growing business in the entire world today?
According to Business News Daily in an article published in March, 2017, E-commerce is one of the fastest growing industries in the world today.
There’s opportunity right now according to Business News Daily for anybody to start and build a very successful business that can generate life changing income.
In fact, it has been reported that Cyber Monday has surpassed Black Friday in sales volume.
E-commerce is a multi-trillion industry with plenty of room for anybody, who’s willing to work, to join.
The problem, however, is: How to learn to do e-commerce the right way.
Too many “gurus” who are currently teaching e-commerce are promoting a dying model with no long term future.
If you’d like to see a revolutionary way to do e-commerce the correct way, you’re in the right place.
You can check out this FREE four-part video series presented by a multi-million e-commerce entrepreneur.
In the first video he explains in great detail all about branding and why it’s so important to your success.
But, this isn’t just your standard idea of branding. He actually shows how he did branding for his products and made millions in sales.
Branding, when done right, can be the difference between mediocre results and fabulous sales results.
It isn’t very difficult to do, but so many e-commerce entrepreneurs don’t do it right and miss out on the big sales.
You can see the videos (at no cost) by clicking below.
Content writers take heed: “Content is king” is how the saying goes.
I’m sure you’ve heard it as many times as I have.
The reason is because it’s true. If you want to develop a following online and a brand (both required for success) you need to attract your following with content.
Content can take numerous forms. It can be blog posts, videos, social media posts or podcasts. You can even provide content that’s a combination of all the above-it’s your choice.
It all depends on where your comfort level lies.
If your intention is to provide content, you need to know where to start.
The simple definition of content is: Anything that will provide value to your audience.
The first step, then, is to know your audience. This doesn’t mean cursory knowledge of your audience. It means that you must be deeply familiar with them.
• What are their pain points?
• What are their biggest challenges?
• What keeps them from reaching their goals?
• What are those goals they desperately want to reach?
• What keeps them awake at night?
Once you have a clear understanding of your audience, you’re ready to address their concerns and begin providing content to them.
Here’s where many marketers stumble:
What can I teach my audience that they don’t already know? Or, I don’t have a ton of knowledge myself; how can I teach others? They’ll see right through me.
The answer is that you have to value everything you’ve already learned-even if you believe it’s only a “little” thing.
If you found value in it, the chances are excellent your audience will as well. Even the most seemingly insignificant strategy can be turned into a 2-3 minute video and a blog post.
One common fear is that the material will not be new or unique to your audience. This is a misconception because they will have never heard it from you.
Everyone, including you, has a unique voice and a unique delivery. We tend to discount this about ourselves and it’s a mistake.
Nobody else has ever taught what’s coming directly from you. Just believe in yourself that you have value to impart to others.
There’s an additional huge by-product here for you, the content provider, as well.
Your own understanding of the content increases tenfold when you explain it to others. You gain a greater understanding.
The other major by-product of providing valuable content is that you build your “brand” as an authority figure.
This is highly significant because as an authority you are not identified with any particular product only. You are essentially marketing yourself. Your product is you.
Therefore, it makes absolutely no difference what product you’re promoting at any given time. You are not tied to it.
As an authority, you can promote a multitude of different products and services.
So, how does someone go about creating valuable content, especially someone who’s brand new and has no personal history in the business?
Here’s a simple three step formula:
This can be a strategy that you just discovered or it can be instructions on how to use some software or a marketing tool. It can be anything that you find of value. Your audience will find it valuable, too.
Carefully explain the strategy step-by-step or demonstrate exactly how to use the software or tool to get the best results.
This can be done in a video and a blog post as well. Then post your video on social media for maximum exposure.
If you don’t want to appear on camera, do a power point presentation with a voice over.
To give your content a high level of validity and believability, you must have implemented it yourself. Keep track of your results and share them with your audience. Your believability will increase exponentially because “seeing is believing”.
Your audience’s faith in you will skyrocket because you’re being “real”. If you can gain your audience’s trust, your success is virtually guaranteed.
You are also showing the audience that you’re vulnerable because you are willing to share your results.
If you’ve failed a few times with this strategy, let them know that. It makes you more real because chances are good that they’ve also failed a few times themselves.
Show in clear, easy to follow step-by-step fashion how you got your results. Be very clear and leave nothing out. There’s nothing that will disappoint your audience more than incomplete information.
Don’t be afraid to show your audience your very best strategies and golden nuggets.
Too many marketers are worried about “letting the cat out of the bag” by revealing their best secrets.
Your audience will know when you’re giving them your best stuff and they’ll appreciate you much more for sharing it.
You cannot provide content on an irregular, sporadic basis and hope to crate success.
Consistent content creation will develop loyalty with your audience and get you noticed by others.
It will build your brand faster and may even cause your content to be shared more and possibly go viral.
It’s not an easy task to be consistent, but the results are well worth the effort.
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It will open a whole world of additional possibilities for you.
The first part of a sales funnel is usually the landing page (also called the opt in or squeeze page).
It has to be done effectively because it’s the first thing your prospect sees. Remember, first impressions are vitally important.
It has to be done right because its only goal is to get the visitor to give up his email address.
Due to the ever increasing amount of competition and the massive advertising, it’s becoming more and more difficult to get people to happily give up their email address.
The first rule of an effective landing page is relevance.
The message you deliver in the headline of your landing page must be a match to your market. Otherwise, your advertising budget will be totally wasted.
You must know your market. What are their biggest challenges and problems? What keeps them awake at night? What are they looking for from you?
Your message must directly address those concerns. Your free giveaway—your “ethical bribe” must also be congruent to the message on your landing page.
In addition, both your giveaway and landing page headline must be congruent to your offer.
Your offer should be the logical conclusion from your headline and copy of the landing page and your lead magnet.
How to come up with the most effective landing page copy that will get you the desired response from your audience?
Go to offervault.com. This site contains thousands of offers from most of the CPA networks. You can find just about any offer on offervault.com
In the search bar at the top of the page, type in your offer. If, for example, you wanted to find a beauty product for women over 40, you could enter “skin cream”.
Offervault would show you all the skin cream offerings with information about payouts and which networks had that particular offer.
It would also allow you to click on any offer to see all its details, including its landing pages.
All of these networks have done extensive and expensive testing for all their offers before they bring them to market.
You can be certain they’ve tested all their landing pages and are only using those that yielded the very best results.
The strategy is to view landing pages of offers similar to yours and take the best ideas and model them on your landing pages.
You’ve now gotten the best performing pages for your niche without any of the work or expense!
Your landing pages will now be directly on target for your audience.
While the information I’ve delivered to you has been valuable, it’s only a small part of the entire process.
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“The money is in the list”.
I realized that this phrase was the one thing I heard more often than any other since I entered the online marketing business.
The reason I heard it so frequently was because: It’s true.
You will not be able to find a successful internet marketer who doesn’t have an email list.
They all have them and use their lists extensively to create ongoing streams of profit.
Conversely, I’ve heard numerous successful marketers who bemoaned the fact that they didn’t start collecting emails when they began actively marketing.
They started collecting emails later in their careers and lost hundreds, or even thousands, of email addresses and potential customers.
And, they all regret it daily.
Your email list is your most valuable business asset. Your websites could be harmed by Google updates, your ad accounts could be shut down, but, if you had an email list, you would still have a business.
The people on your email list are solely yours. You control that list and no power (Google, Facebook) can take it away from you.
A responsive email list can be marketed to for years into the future. Internet marketer, Michael Cheney, says that for every email he sends, he earns $500-$5,000. That’s for every single email!
That’s as close to “push button money” as you’ll ever come.
List building is a skill set that every aspiring marketer must master. If you can only master one skill, make sure it’s this.
Unfortunately, many marketers are guilty of making a huge mistake with their lists.
It’s a mistake which costs them countless dollars in lost sales.
Let me illustrate what I mean. The most basic sales funnel is when traffic is sent by a marketer directly to a sales page. This is called “direct linking” and is the least effective method.
Very few, if any, sales are made and there’s no attempt to build an email list
The next method is a funnel where traffic is first sent to an opt in (or landing or squeeze) page and email addresses are captured.
The opt in page usually offers something of perceived value in exchange for the visitors’ email address. This “ethical bribe” or ”lead magnet” can be an ebook, checklist, report or a video—anything of value to the visitor.
Then the visitor is once again sent directly to the sales page. Unfortunately, this will only yield small results. The customer has not been pre-framed for the sales pitch, but rather, is hit with it out of the blue.
In addition, it often happens that the opt in page, lead magnet and sales offer are not at all congruent.
This is a huge mistake at the cost of many lost sales. Rather than leading to a sale, it often leads to the buyer’s confusion.
And, a confused mind always says “no”. It adds up to lost traffic, lost sales, lost time, lost effort and lost money.
There’s a right way to do this.
First, remove any chance for confusion on your prospect’s part. Make certain your opt in page, lead magnet and offer are congruent. Don’t offer a free ebook on dog training and then try to sell beauty products to middle aged women. It won’t work
Next step, and this is crucial, send your visitors to a “bridge” page. This page serves as a bridge for visitors that takes them smoothly from the opt in page to the sales page.
It pre-frames the prospect about your offer. It explains all its benefits and how it can help them reach their desired outcomes. It creates a smooth transition for the visitor and leads them to the conclusion that they should invest in your offer.
Your bridge page should also include one valuable piece of information or strategy from your product. Let the prospect know that the product contains more of the same. This is a particularly effective.
Here’s a summary of what this looks like:
• Traffic goes to your opt in page
• Your visitor is added to your email list
• Your visitor is taken to your bridge which pre-frames them for the offer
• Your visitor is taken to your sales page
You’ve now successfully added subscribers to your email list and, if done this way, made sales of your offer.
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